17
Dec

Initial Client Meeting Checklist √

By Kelly Lyons New Business Your Initial Client Meeting Checklist: A 9-step guide to ensure success at your first AdLab client meeting. Step 1: Reach out to your client as soon as you receive the assigned contact. Send an email in which you: Introduce yourself and the rest of the members on your team. Set...
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15
Dec

Why Being Young in the Ad Industry is So Great

By Talia Nutting Associate Creative Director (Copy) As an advertising student in COM, if you don’t spend at least one summer interning, you’re doing something wrong. The pressure to apply for internships can be overwhelming, but in the long run, a summer spent in the ad industry is enough to hook someone for life. Immersing...
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07
Dec

Do What You Love

By Cait Buser Associate Creative Director (Art) At the Accepted Students Day for my undergraduate college, a marketing professor bluntly asked me “What do you love to do?” I was not prepared to answer his question, nor had anyone ever asked me that before, point-blank. I really didn’t know. I knew what I had an...
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03
Dec

When did asking questions become so taboo?

By Annie Papadellis Production Manager I don’t know everything. Yes. I said it. Sounds awful, right? It’s exactly what we’re not supposed to admit. But here’s the thing– I’m not afraid to ask questions. All the time, we’re told to be a “T-shaped individual.” This glamorous “Master Generalist” who is versatile in every way. It’s...
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30
Nov

Creativity and Technicality: Somewhere in Between

By Chris McGlade Interactive Manager It’s dark. My fingers are going numb and the glowing halo of a thirteen-inch laptop screen consumes my gaze. Tap. Click. Is it late? I check the clock in the upper corner of the screen. Yes. But the adrenaline, the urge and the thirst persist. Compile. Update. View Changes. These...
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23
Nov

A Heart to Heart

By Lucas De Oliveira Intern I’ve always cared about helping others in need. I’m no Mother Theresa, but I was that little kid who cried when he saw homeless people on the street as his mom dragged to the store. I have also on occasion donated a couple dollars to the guy with a jar...
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19
Nov

Look to Others to Construct Your Best Ideas and Your Best Self

By Ryan Huff VP, Creative Director (Copy) From the outside looking in, one would think the Creative Director of Copy has it all figured out. Allegedly, I am at the top of my game, having worked my way up the ladder and mastered a handful of creative and analytic classes both in my undergraduate and...
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16
Nov

AdLab for a Beginning Creative

By Hannah Herman Associate Creative Director (Copy) AdLab is one of those courses that tentatively hung over my head – I wanted to take it – but did I really have the skills necessary to contribute to a full-service student run ad agency? It seemed unlikely. As a self-proclaimed creative who lacked nearly all of...
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12
Nov

3 Brands Who Have Tapped into Gen Z

By Haley Carter New Business While many brands continue to go after the ever-so targeted Generation Y (Better know as Millennials), other brands have realized that Millennials are getting old and Generation Z have billions of potential spending power. Because much of Gen Z is still unknown (the youngest members of the group are barely...
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