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By Kelly Lyons New Business Your Initial Client Meeting Checklist: A 9-step guide to ensure success at your first AdLab client meeting. Step 1: Reach out to your client as soon as you receive the assigned contact. Send an email in which you: Introduce yourself and the rest of the members on your team. Set...
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By Talia Nutting Associate Creative Director (Copy) As an advertising student in COM, if you don’t spend at least one summer interning, you’re doing something wrong. The pressure to apply for internships can be overwhelming, but in the long run, a summer spent in the ad industry is enough to hook someone for life. Immersing...
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By Cait Buser Associate Creative Director (Art) At the Accepted Students Day for my undergraduate college, a marketing professor bluntly asked me “What do you love to do?” I was not prepared to answer his question, nor had anyone ever asked me that before, point-blank. I really didn’t know. I knew what I had an...
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By Annie Papadellis Production Manager I don’t know everything. Yes. I said it. Sounds awful, right? It’s exactly what we’re not supposed to admit. But here’s the thing– I’m not afraid to ask questions. All the time, we’re told to be a “T-shaped individual.” This glamorous “Master Generalist” who is versatile in every way. It’s...
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By Chris McGlade Interactive Manager It’s dark. My fingers are going numb and the glowing halo of a thirteen-inch laptop screen consumes my gaze. Tap. Click. Is it late? I check the clock in the upper corner of the screen. Yes. But the adrenaline, the urge and the thirst persist. Compile. Update. View Changes. These...
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