AdLab is the country’s largest student-run agency, operating out of the College of Communication at Boston University.

We’re a creative incubator comprised of passionate and tech-savvy Gen Zs, inspiring the next generation of innovative problem solvers.

Under the guidance of industry-expert faculty advisors, our undergraduate and graduate students unite their fresh perspectives, pop culture expertise, and strategic insights to craft advertising campaigns that set long-term goals and generate buzz. We’re your focus group, creative brain, and social media wizard.

Welcome to our party. We are AdLab.