faculty advisors

SHAWN ZUPP | PROFESSOR OF THE PRACTICE, ADVERTISING

Shawn spent 25 years as an advertising executive at top agencies in New York such as BBDO, Ogilvy, and R/GA. He worked on a number of high profile brands including Pepsi-Cola, Frito-Lay, Hershey, Target, NFL, E*Trade, Samsung and Johnson & Johnson. Throughout his career in account management, he has partnered with clients in the development of everything from television commercials to social media to AI-driven platforms, including notable projects such as the launch of the Hershey Times Square New York City store experience, the Cannes Grand Prix award-winning HBO Voyeur and Jet.com integrated campaigns and the Emmy-awarded "Love Has No Labels" film for the Ad Council.

CHRIS LEE | SENIOR LECTURER, CREATIVE DEVELOPMENT

Bringing needed balance to Shawn’s New York influence, Chris comes to BU as an award-winning, multiple hat-wearing, executive creative director-writer at top Boston-based shops like Mullen, Hill Holliday, and A&G. He has 25 + years of experience developing brand strategy and omnichannel content development programs in industries ranging from semiconductors and global enterprise software to local supermarkets and pro sports teams—including the Boston Bruins and Celtics. Over his career, Chris has taught continuing education and college-level courses at Bentley College, Suffolk University and at BU’s very own Creative Portfolio Reviews. His focus is on what “real world” advertising is all about—and how great creative work springs from great strategy.