balsamiq

THE CHALLENGE

To increase social media presence and engagement, Balsamiq sought to promote wireframing by positioning itself as the problem solver for non-designers.

THE INSIGHT

Juggling multiple tasks continuously frustrates non-designer professionals, who struggle to bring great ideas to digital assets.

THE SOLUTION

Deliver a social media campaign highlighting Balsamiq as the go-to tool for non-designers to overcome design obstacles and easily share their ideas with low-fidelity wireframes.