Celebrity Cruises

THE CHALLENGE

To increase brand awareness of Celebrity Cruises’ Balboa Travel among empty-nest cruisers.

THE INSIGHT

After years of work and caring for both kids and parents, empty-nest cruisers are just discovering what it’s like to relax.

THE SOLUTION

We crafted creative executions across multiple media channels, spotlighting Celebrity Cruises' dining and accommodations, showing empty-nesters how every moment on board feels extraordinary.