THE CHALLENGE

Council on International Educational Exchange, or CIEE, was looking for a way to promote registration for summer study abroad sessions. CIEE wanted to target college students and focus on the unique qualities and affordability of their programs.

OUR SOLUTION

We created a multi-channel social media campaign that focused on the immersive qualities of CIEE’s study abroad programs. With geo-targeted ads on Instagram and Facebook, we focused on big impact through imagery and punchy copy.