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THE CHALLENGE

D’angelo wanted to help customers slow down in the fast-paced world, changing a steak and cheese sandwich might not be the most convenient and clean meal on the go.

THE INSIGHT

Gen Z and Millennials are looking for valuable experiences that help them escape from their daily stresses by offering them a moment of comfort.

THE SOLUTION

We placed D’Angelo’s sandwiches in classic Biblical art pieces in Instagram posts and stories, emphasizing that a steak and cheese sandwich is a heavenly experience. We also created out-of-home ads by painting murals on street walls about gods and D’angelo sandwiches.