Announcing the Spring 2024 Adlabbies Awardees

We are ecstatic to announce the winners of this semester’s AdLabbies. Congratulations to the awardees and all our incredible AdLabbers for a monumental semester as we gear up for our 50th year.

And the winners are…

BRAND AWARDS

Best Marketing Initiative — Anushka Vaisya

Most Progressive Initiative — Samantha Aisiku

ACCOUNT MANAGEMENT AWARDS

Best Client Relationship — Nina Gilin: Reeya Mathur

Greatest Problem SolverGeena Davis Institute: Kirsten Tinoco

Most Efficient — Under Armour: William Chapman

Best Team Building — Remedy Exchange: Nikita Agrawal

STRATEGY AWARDS

Best Research Learning — COM Media Ventures: Audrey Hu, Winston Tsui

Best Campaign Strategy — Celebrity Cruises: Sydney Marx and Rachael Dionisio

SPECIAL RECOGITIONS

Evolving the AdLab Brand — Brand Team: Jerry D. Semper, Samantha Aisiku, Anushka Vaidya, Carly Hansen, Tiffany Hoang, Junhee (Stella) Park, Zirui Zhou, Xuanpu Zhou, and Zhancong Liang

Extraordinary Creative Efforts — Yuka Masamura

Production Resiliency and Resourcefulness — Tee Kiengsiri

Above and Beyond Project Management — Jess So

Above and Beyond — Danny Dolan

CREATIVE AWARDS

Best Copywriting — Saxby’s: Mia Pollak, Sophia Doiron

Best Art Direction —  GDI: Carly Intraversato & Sophia Groen

Best of Show Creative Campaign — Under Armour:  Elisabeth McCarron, Yuang (Sophie) Wang, Gracie Davenport, Ahalya Bahuguna

TEAM AWARDS

Rising to the Occasion — Whoop: Joanna Zhang, Stephanie Tsou, Yufan Bian, Chalisa (Min) Kookitwatana

The GrandLabbie — Balsamiq: Ziyue (Sophia) Xu, Susan Chen, Florence Wang, Johnny Yu, Esther Llanos Llorca, Sahiti Pawar, Zihan Yang, Talha Muhammad

BU AdLab