Clicks, Code, and Customer Connections: Matt McRoberts' Vision for the Future of Marketing

On Monday, November 4th, AdLab had the privilege of hosting Matt McRoberts, BU class of ‘96, former COM student and the current Senior VP at Braze. Braze is the leading customer engagement platform that’s redefining how brands connect with consumers. Matt brought us up to speed on the ever-evolving world of marketing technology, diving into how platforms like Braze are revolutionizing customer communication. Through data-driven, personalized messaging, real-time automation, and plenty of AI magic, it was clear that marketing is no longer just about pushing messages. The game is changing and it’s now about creating hyper-targeted, relevant experiences that cater directly to the people who matter most.

Matt’s talk was a masterclass in how technology is transforming marketing strategies, and he didn’t hold back. From predictive analytics to automation, he showed us how brands can use data to not only reach the right customers but also send them the right message at the right time. The days of mass emails are gone—today’s marketing is all about delivering personalized, dynamic content that’s as smart as it is engaging. And, with a little help from AI, marketers can optimize campaigns on the fly and boost customer loyalty like never before.

Matt’s visit sparked lively discussions around AdLabbers about how we can harness these tools to level up our own work. His insights into the future of marketing technology left us inspired and ready to experiment with new ways to integrate data, creativity, and automation into our projects. Big thanks to Matt for sharing his expertise and reminding us that in marketing, staying ahead means always keeping curious. We can’t wait to see where these ideas take us!