FALL 2024 ADLABBIES AWARDEES

This semester, AdLab has been hustling to deliver top-tier work to our incredible clients. From the initial department meetings, where ideas were sparked and strategies began to take shape, to final client presentations, where each team showcased the culmination of work that took months of effort. The journey has been nothing short of a whirlwind! 

Along the way, each department navigated countless brainstorming sessions, refined strategies, unexpected challenges, and celebrated creative breakthroughs. The process is a massive team effort, with each member using their unique skills and perspectives to ensure that we not only meet but exceed our client's expectations. We're proud of the work we've done, the lessons we've learned, and the client relationships we've built during the AdLab Journey. The late nights, creative hurdles, and relentless drive have all paid off—we’ve built impactful, innovative campaigns we’re proud to stand behind.

We are now thrilled to conclude this semester by announcing the winners of the Fall 2024 AdLabbies! Congratulations to everyone, and thank you for everything!

And the winners are…

BRAND AWARDS

Best Marketing Initiative – Grace Pisciotta

Most Progressive Initiative – Zoe Ku

ACCOUNT MANAGEMENT AWARDS

Best Client Relationship – Brandon Cookson MassDOT

Greatest Problem Solver — Analise Bruno The Loop Lab

PROJECT MANAGEMENT AWARDS

Most Efficient — Kate Bramley-Simmons Our Stomping Ground

Best Team Building — Ella Schroeder Capital One

STRATEGY AWARDS

Best Research Learning — Kenna LaFitte and Malia Montalvo Wareham Media

Best Campaign Strategy — Zixuan Xi and Jin Moon Primi

SPECIAL AWARDS

Outstanding Client Partnership - MassDOT

Above and Beyond — Andrew DiBiasio MassDOT

Above and Beyond — Erin Fitman Geena Davis Institute

Above and Beyond — Jack Williamson Capital One

Above and Beyond —  James McIntyre Banned Berry

Above and Beyond —  Putri Amelia Anggraini Wareham Media

Above and Beyond —  Reeya Mathur Video Production

Above and Beyond —  Helena Wang BU SHA

CREATIVE AWARDS

Best Copywriting — Lakshmi Sinha MarketBridge x NatGeo

Best Art Direction —  Noah Dimaggio and Charles Tuttle Streetlight Ventures x Anna’s Taqueria

Best of Show Creative Campaign — Rebecca Stotsky, Salem Gebru, Madaline Michalowski and Sofia Herrera Gomez CareerMagnate

VIDEO PRODUCTION AWARDS

Best Video Team Player — Madeline Oberding 

Outstanding Video Craftsmanship — Rachel Neil

TEAM AWARDS

Rising to the Occasion — James McIntyre, Sophia Okress, Samantha Sanders, Nasan Stewart-Guerra, Valentina Ross, Ava Green, Grace Kan, Weichen Yoyo Liu, Rachel Neil, Chloe Hannum, James Ninneman, Reeya Mathur and Madeline Oberding Banned Berry

The GrandLabbie — Camila Goldberg, Jiaqi (Angela) Zhang, Zoe Rahaim, Riley Fitzpatrick, Lakshmi Sinha, An-Chi Hsiao and Sofia Bernitt MarketBridge x NatGeo
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We were also honored to welcome Dr Sung-Un Yang, Department Chair of MCADVPR as an extra special guest who gave a wonderful speech that inspired us all. We were very excited to welcome Michelle Deng of MassDOT as another guest speaker to make this year's AdLabbies exceptionally special. Michelle was deservingly awarded the "Outstanding Client Partnership Award".