Remembering Walter Lubars: A Legacy of Creativity and Inspiration

It is with heavy hearts that we remember Walter Lubars, a visionary leader and cherished mentor in the AdLab community. As a professor, turned COM Dean, turned AdLab founder, he has left a profound legacy that has touched countless lives through his work at BU, AdLab, and beyond. Walter was a devoted family man and a dedicated professional who made significant contributions to advertising. Fifty years ago, he founded our beloved AdLab with four students and a request from the Ileitis and Colitis Foundation. He was known for his sharp intellect and creative prowess, which he generously shared with his students and colleagues. His ability to bridge the gap between academics and industry made him a vital figure at BU’s College of Communication.

At AdLab, Walter played a pivotal role in shaping the next generation of advertising professionals. He fostered an environment where creativity thrived, encouraging students to think outside the box and develop innovative campaigns that resonated with real-world clients. His mentorship was characterized by the potential of each student, inspiring many to pursue careers in advertising and redefining the major at BU. 

Walter's passion for teaching was matched only by his commitment to his family. His personal stories often reflected the values of hard work and perseverance, principles he instilled in his students and his loved ones. His dedication to nurturing talent extended beyond the classroom, as he often shared insights from his own experiences in the industry, guiding his students toward success.

As we celebrate Walter’s life, we honor the indelible mark he has left on the AdLab community and the countless lives he has influenced. His legacy will continue to inspire future generations of advertising professionals. Our thoughts are with his family during this difficult time; may they find comfort in the many memories and the lasting impact he has made on all of us.