Welcome to On The Pulse

Written by Mary Corbin

Welcome to the brand new AdLab blog, On The Pulse! We are excited to announce the launch of this brand new platform and outlet for students, or “AdLabbers”, to talk about campaigns and industry trends that resonate with their student community and the advertising world at large.

On The Pulse is meant to be a creative outlet for AdLabbers to talk about the things that catch their eye, that they are passionate about, and that they believe are worth speaking about. Since its inception fifty years ago, AdLab has always provided a space for passionate students to learn more about the world of advertising through hands-on work with established clients, creating several Hatch Award-winning campaigns, and fostering young talent that goes on to become industry-leading professionals. As AdLab is one of the largest student-operated advertising agencies in the country, there is a plethora of perspectives and backgrounds that help mold diverse thought leadership. This has significantly contributed to the agency's success and will be applied to content featured throughout On The Pulse.

On The Pulse looks to expand upon the world of advertising beyond the world of insights and analysis; it’s a dynamic space where creativity meets strategy and industry, and pop culture trends are dissected from a polished yet youthful point of view. Whether you’re a seasoned professional or someone looking to learn more, On The Pulse aims to be your one-stop shop for well-researched pieces and fresh perspectives. Thanks for reading!