AdLab Welcomes Guest Speaker Mark Nelson

"You are the product of all of your jobs. You have professional experience - leverage it."

Yesterday during All Agency, Mark Nelson shared his journey through COM as an AdLab alumnus and how he leaned into his interest in marketing, which allowed him to jump agency-side to client-side and dive deeper to focus on targeted, measurable marketing. He focused on how brand is a customer experience, noted that the basics advertising haven't changed, and that everything comes back to the creative brief.

Thank you Mark for taking time out of your busy day to share your career journey with us! 🙌