AdLab Announces Spring 2023 AdLabbie Award Winners

May 1, 2023: Spring 2023 AdLabbers celebrate their work on the 17th floor of the Boston University Center for Computing and Data Sciences. Photo: Simon Yu.

May 1, 2023: At the end of every semester, AdLabbers gather together to celebrate their hard work accomplished during the academic term. This year, AdLab students found themselves celebrating on the 17th floor of the Center for Computing and Data Sciences, the newest building on BU’s campus. The views of Boston were as breathtaking as the work that was celebrated! 

"The Adlabbies represent the very best of Adlab professional work and performance,” says AdLab faculty advisor Shawn Zupp, COM Advertising Professor of the Practice. “This year's nominees and winners were a true reflection of that, and we couldn't be more excited for everyone." 

Accounts:
Best Client Relationship: Bernice Guingona, Boston Symphony Orchestra
Greatest Problem Solver: Aaron Gilin, Remarkable Digital x Two Roads Brewery

PM:
Most Efficient: Mishel Chen, ASICS
Best Team Building: Wooseok (Danny) Choi, Remarkable Digital x Two Roads Brewery

Strategy:
Best Research Learning: Yuchen Wu & Skye Patton, CommCreative x Carpet One Floor & Home
Best Creative Strategy: Yeeli Zhao & Lydia Chou, Boston Symphony Orchestra

Creative:
Best Copywriting: Caylie Poola, Celebrity Cruises
Best Art: Yuqing (Frank) Wu & Mei Mei Heipler, Gleason Family YMCA 
Best of Show Creative Campaign: Yuqing (Frank) Wu, Mei Mei Heipler, Karen Azrak, & Natalia Arbulu, Gleason Family YMCA

Brand:
Best Marketing Approach: Yinglin (Miu) Miao
Most Progressive Initiative: Yining Cao

GrandLabbie:
Remarkable Digital x Two Roads Brewery: Aaron Gilin, Xueting (Emma) Li, Wooseok (Danny) Choi, Kyle Newcomb, Linh Tran, Hyunji Kim, Ulrika Brameus, Tzu-Hsuan (Gloria) Huang 

Client:
Outstanding Client Partnership: ASICS 

Watch our Instagram story from that day to see photos of the winners and the full event. 

Congratulations to the GrandLabbie Award Winners! Photo: Simon Yu.

Spring 2023 President Taylor Garrett and Executive Vice President Joe Egan congratulate each other on a successful semester. Photo: Simon Yu.